Part A : Principles and Functions of Management

unit 1. Introduction to Management. (05 Marks)

• Management - concept, objectives and importance
• Management as Science, Art and Profession.
• Levels of management
• Management functions - planning, organizing, staffing, directing and controlling.
• Coordination - concept, characteristics and importance.

unit 2. Principles of Management (06 Marks)

• Principles of Management - concept, nature and significance
• Fayal's principles of management
• Taylor's Scientific Management - principles and techniques

unit 3. Business Environment (5 Marks)

• Business Environment - concept and importance
• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
• Impact of Government policy changes on business with special reference to liberalization, Privatization and globalization in India.

unit 4. Planning (6 Marks)

• Concept, importance and limitations
• Planning process
• Single use and Standing Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

unit 5. Organizing (08 Marks)

• Concept and importance.
• Organizing Process.
• Structure of organization - functional and divisional.
• Formal and informal organization.
• Delegation: concept, elements and importance.
• Decentralization: concept and importance

unit 6. Staffing (06 Marks)

• Concept and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process
• Recruitment - sources
• Selection – process
• Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training

unit 7. Directing (08 Marks)

• Concept and importance
• Elements of Directing - Supervision - concept, functions of a supervisor.
• Motivation - concept, Maslow's hierarchy of needs; Financial and non-financial Incentives.
• Leadership - concept, styles - authoritative, democratic and laissen faire.
• Communication - concept, formal and informal communication; barriers to effective Communication, how to overcome the barriers.

unit 8. Controlling (06 Marks)

• Concept, nature and importance
• Relationship between planning and controlling
• Steps in the process of control

Part B : Business Finance and Marketing

unit 1. Financial Management (12 Marks)

• Concept and objectives of financial management.
• Financial decisions: investment, financing and dividend and factors affecting.
• Financial planning - concept and importance.
• Capital Structure - concept and factors affecting.
• Fixed and Working Capital - concept and factors affecting their requirements.

unit 2. Financial Markets (14 Marks)

• Financial Markets: concept and types.
• Money market and its instruments.
• Capital market and its types (primary and secondary).
• Stock Exchange - functions and training procedure. Depository Services and Demat Account.
• Securities and Exchange Board of India (SEBI) - objectives and functions.

unit 3. Marketing Management (14 Marks)

• Marketing - concept and functions.
• Marketing management philosophies.
• Marketing Mix - concept
• Product - concept, branding, labeling and packaging.
• Price - factors determining price.
• Physical distribution- concept, channels of distribution: types, choice of channels.Promotion -concept and elements; advertising- concept, role, objections against Advertising, personal selling - concept and qualities of a good salesman, sales Promotion - concept and techniques, public relations - concept and role.

unit 4. Consumer Protection (10 Marks)

• Concept and importance of consumer protection.
• Consumer Protection Act 1986
• Meaning of consumer and consumer protection.
• Rights and responsibilities of consumers
• Who can file a complaint and against whom?
• Redressed machinery.
• Remedies available.
• Consumer awareness - Role of consumer organizations and NGO's

 

Referred Book:

1. Business Studies-1, Class XIIth NCERT
2. Business Studies-2, Class XIIth NCERT